Wearing both hats, with different objectives, sometimes results in a conflict of interest. The product manager also can work directly with the project manager as well as customer and the product team. Find out the main differences between the two most confusing roles in tech and what it takes to excel at each of them. On this second view, the point of having a program is to exploit economies of scale and to reduce coordination costs and risks. We should clearly communicate what a Product Manager does and what skills and resources are required to do it well. Using repeatable and flexible frameworks for Product Management and Product Marketing, They’re responsible for the project plan as well as the requirements for the project. Most people do not have the right skills to perform well on all points. Management. We have seen time and time again that doing both jobs can compromise the successful delivery of a project. and get top-notch Product thinking delivered to your inbox. Google Assistant Product Manager vs. I was presenting a new product idea to the executive team. Product owner vs. product manager: Similarities and differences. The product manager collaborates daily with cross-functional teams, such as engineering, sales and marketing, and customer support, regarding the future of the product. On this view, a program team cannot, on their own, deliver benefits. Yet another view is that a program management is nothing more than a large, complex project, where the integration aspect of project management is more important than in smaller projects. Project management. Programs often have to react to changes in strategy and changes in the environment in which the organization changes. Managing the product throughout the product lifecycle ensures that it continues to satisfy market needs including: The Product Manager’s job also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals. Associate Product Manager. The project manager's job is to ensure that their project succeeds. But many companies suffer from a related problem, which is when the roles of product management and project management are combined. Benefits are the measures of improvement of an organization and might include increased income, increased profits, decreased costs, improved market position (ability to compete), reduced wastage or environmental damage, more satisfied customers. Only when that capability is transferred to the line management and utilized by the host organization will the benefits actually be delivered. Program Manager vs. Finances. At the same time we need to spread the love for project managers, and openly acknowledge that great project management needs a skillset that we don’t have. This idea would be an excellent way to increase our market share against our competition. Subscribe via email. The product manager is charged with. Shoppers use a Microsoft Corp. A successful project will deliver the agreed outcome early and cost less than expected. The Product Manager vs. My team recently decided to address the product management external vs internal. Program management includes management of projects which, together, improve the performance of the organization. These days, businesses are under constant pressure to do more with less. product manager, program manager and portfolio manager are organizational roles, these roles are applicable to all type of … Companies with this approach tend to view a program manager as a more technically-focused counterpart of the product manager, who is … But that also depends a lot on the size of the business. Every business needs all three i.e. Agile product companies have a hard time managing products. So it’s not uncommon for organisations to ask Product Managers to take on project management responsibility and vice versa. The level of authority to make decisions vary by organization. Program manager vs product owner. The product manager works cross-functionally between all the different teams working on the product, for it’s ideation and engineering all the way through to its marketing and placement. Thank … The first challenge in differentiating the role of Project Manager or a Product Manager is that (as well as having the same initials) they sound a lot alike. Ensure there are regular reviews, there is accountability, and that management of projects, stakeholders and suppliers is in place. Program Manager vs Project Manager. While it might seem to be a trivial, semantic issue it often leads to confusion about the two roles. Generally speaking, a program manager has broader responsibilities than the project manager. According to one source, the key difference between a program and a project is the finite nature of a project. A project manager excels at managing to deadlines and a Product Manager knows what the customer wants and keeps that in mind. Integration. Program Manager Vs Product Manager Microsoft. Some projects within a program can deliver useful incremental benefits to the organization before the program itself has completed. You can often realize their role as a technical manager in such companies. Blog Home (current) Categories All Articles Product Updates Work Management Paymo Clients. In central or local government organizations, benefits might include providing a better service to the community. 08/26/2015 03:59 pm ET Updated Dec 06, 2017 It was a big day. Portfolio Manager. No need to be fancy, just an overview. They’re responsible for the strategy and the process flow of the project. Verify and validate the program, ensuring adherence to standards and alignment with the vision. A product manager’s role is strategic, much like a CEO but for the product. However, program management might need to deal with interdependencies, conflicts and resource or knowledge sharing among the projects it manages. The technical program manager is a very unique role. Product managers lean toward working with clients/customers and product owners lean toward working with the engineering. It’s clear that the roles of a project manager and a Product Manager are very different but in some ways they have a similar skill set. Prioritise your Product Backlog with one simple question, 7 practices to master to excel as a Product Leader, The art & science of Product Strategy in a crisis, disruption or acceleration, Generate more value for customers than other competing alternatives, Build a sustainable competitive advantage in the marketplace, Gathering and prioritising customer and business requirements, Working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. READ MORE on checkykey.com Certified Scrum Product … Their attention focuses on "how." The reason so many Internet companies still define product management as including project management is because many of our practices came from the shipped software world. The program manager has been described as 'playing chess' and keeping the overview in mind, with the pieces to be used or sacrificed being the projects. Both the Product Manager and project manager roles are crucial for long-term business success. I’ve also written … For example, the Office of Government Commerce for the UK government. At Brainmates we think these roles are fundamentally different and should be performed by different people. But many companies suffer from a related problem, which is when the roles of product management and project management are combined. This does not guarantee that the Product outcome will be successful in the market. A project is designed to deliver an output or deliverable and its success will be in terms of delivering the right output at the right time and to the right cost. The average Program Manager, Product Management salary in the United States is $125,730 as of October 28, 2020, but the salary range typically falls between $110,910 and $143,774. They also are responsible for leading the product team. OR, a project manager is expected to pick up Product Management activities. We should also consider the scope of each project that needs completed. In the software industry, program management is an aspect of software product management. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. Having the same person perform all the roles does justice to neither role, as the focus of Project Management is internal and tactical and the focus of Product Management is customer centricity. The differences between product owners and product managers can be summed up as follows: Product owners are team-facing. The scrum master makes sure the team thoroughly understands the scrum concepts, helps them to define the endpoint of a sprint, and seeks to remove any barriers to their progress. Assurance. To say that the role of a Program Manager (PM) at Microsoft is unique, is an understatement. Project Manager vs. It uses planning tools and techniques to enable a team to organise and prioritise the various tasks that they need to complete, and deal with unexpected changes or issues. The specifications of the program manager are often more detailed than the product manager. At organizations like Microsoft, Product managers double as program managers and are also responsible for execution. A program manager manages multiple projects, and sometimes multiple programs while a project manager manages the teams responsible for fulfilling the project and achieving its deliverables. There was a time I wasn't really sure what the difference was. Do outstanding work in your program management role at the. He explains relationships between project management and program management. In that sense, product owners are … Whereas a product manager generally focuses straight ahead on all of the elements needed to strategically drive her products forward, a program manager takes more of a … Product owners are internally-focused and product managers are externally-focused. Their role is slightly different in technology companies. If the cost of failure, or the rewards of success, are high — then hire a professional project manager. Track basic costs together with wider costs of administering the program. Allocation of resources influences the cost and success of the program. Projects come and go, but Products are for life. Microsoft does have a Product Manager title. READ MORE on checkykey.com Technical product owner interview questions. Improvement of processes is a continuous operation that very much contrasts a program from a project. And also according to this view, successful projects deliver on time, to budget and to specification, whereas successful programs deliver long term improvements to an organization. Project Management vs. She focuses on higher-level management of these projects. Consider a simple analogy: Fix- A- Flat. Write something about yourself. Get monthly tips on how to successfully run projects and remain sane at the same time. Here, the distinction is made between product manager vs. program manager, rather than project manager vs. program manager. In our experience, this rarely works well. A program is ongoing and implemented within a business to consistently achieve certain results for the business. Want a job in Product Management? The Product Manager vs the Product Marketing Manager. Planning. An awesome space to build your career, meet great people and learn. Scope, schedule, and resources all apply to both programs and projects although the planning is conducted at different levels. I am now comfortable with my answer, but I. Brainmates helps clients deliver products to market that customers love. While it might seem to be a trivial, semantic issue it often leads to confusion about the two roles. Some larger organizations may have multiple programs each designed to deliver a range of improvements. Governance must include a set of metrics to indicate the health and progress of the program in the most vital areas. I believe Microsoft typically pairs the program manager with a technical lead of some sort. The Product Manager vs. Project Manager. exactly what the role of the Product Manager is. The former seeks to leverage the potential upside; the latter to limit the possible downside. Product managers are responsible for the “what” and the “why.” Technical Program Managers are responsible for the execution of the requirements defined by the PM. There will normally be a process to change the predetermined scope of a project. Another view and another successful way of managing does not see any of the factors listed above as distinguishing projects from programs, but rather sees the program as being about portfolio management. Surface tablet computer at a pop-up store in San Francisco. Founded in 2004, Brainmates provides professional Product Management and Marketing experience to medium to One of the key examples of this is when Product Managers is that they are expected to perform the role of project manager for some or all of the delivery of their product to the marketplace. An alternative to the Office of Government Commerce's methodology for program management is that of the private sector Project Management Institute. Product manager vs project manager. PROJECT MANAGEMENT: I've been both a project manager and a program manager. Some organizations use the concept of Systems Engineering where others use program management. The program manager, on the other hand, is concerned with the aggregate outcome(s) or end- state result(s) of the collection of projects in a particular program. While the architecture and delivery are owned by the engineering manager. The product manager plays a more dynamic role. In the early days of a business, when it has very few employees, this is more of a constraint than a choice, but as the scope of each activity is generally small it can be manageable. Project management is a tactical, time-limited activity that is defined by the business’s strategic objectives. An organization should select the group of programs that most take it towards its strategic aims while remaining within its capacity to deliver the changes. The rest terms i.e. Let's End the Debate Over Scrum Master versus Project Manager. Product Management: Responsibilities Project Management “Project managers are often at the forefront of delivering new strategic objectives, so they’re able to execute key initiatives while gaining exposure to stakeholders across all levels of an organization,” Bolick says. To that end, a Program Manager is similar to a Product Manager because they’re taking longer-term ownership of something – the difference is what they’re taking ownership of … For the Microsoft Windows application, see Program Manager. Here is how DAD’s product managers vs. product owners page describes the product owner role: “Product owners are more tactical in practice,” and they “work closely with delivery teams to ensure they build the right functionality in a timely manner. Product Manager vs project manager: the Brainmates perspective. Every effort has a planning phase. Program management or programme management is the process of managing several related projects, often with the intention of improving an organization's performance. At the lowest level project managers co- ordinate individual projects. Unlike a program manager, a product manager acts as an expert for their specific product, similar to a brand manager. What's the difference between product manager vs. project manager?It certainly doesn't help that both are named so similarly, and I can't tell you the # of times I've been incorrectly labeled as a project manager.. To start, the two disciplines have fundamentally different purposes.. Combine the two skill lists to create a baseline, noting your skills vs. the skills you don't have. And since the product manager is responsible for the product throughout its lifecycle, they will naturally be involved with any project that concerns the product. In the course of achieving required results, business programs will normally understand related business constraints and determine the processes required to achieve results based on resources allocated. The program manager has oversight of the purpose and status of the projects in a program and can use this oversight to support project- level activity to ensure the program goals are met by providing a decision- making capacity that cannot be achieved at project level or by providing the project manager with a program perspective when required, or as a sounding board for ideas and approaches to solving project issues that have program impacts. As Product Managers we need to make the distinction between Product and project clear to other parts of the business and highlight the value in keeping them separate. This highly- pressurized aerosol product injects a leak sealant into a punctured tire to stop the outflow of air (project A) and concurrently re- inflates the tire (project B), resulting together in the outcome that is a tire that is once again functional (the program comprised projects A and B). The program manager may be well placed to provide this insight by actively seeking out such information from the project managers although in large and/or complex projects, a specific role may be required. A project manager is ultimately responsible for the delivery of an agreed outcome — the project’s objective. The program must support a higher level vision, goals and objectives. Learn more about Products, projects and everything inbetween at our, Now you know the difference between Product and Project, you might like to find out. Ensure that component parts fit together properly to make the intended whole. December 6, 2012 — 8:31 AM EST. TPM’s often work closely with Engineering Managers and Team Leads to iron out implementation d… Project vs Program Management Planning. Project management is an ancient discipline which keeps being updated to suit modern times. It helps if you look at the differences between projects and programs which require similar management styles, but have different overall objectives. A program will rely more on a rolling plan, as multi-year programs will need to adjust their plans as the business changes. Develop the plan bringing together the information on projects, resources, timescales, monitoring and control. Optimize performance across the program value chain, functionally and technically. If a Product Manager is also running a project his/her time and attention gets diverted from the customer strategy to chasing people, reporting etc. From these definitions we can see that a project manager’s focus is internal and tactical whereas a Product Manager’s focus is external — on the customers’ needs and on the product strategy required to meet them. Googlers share targeted advice for the project, product, and program management aspects of Google's interview process. Many organizations only run one program at a time, a program containing all their projects. Program Management in the Software Industry. At the middle of the hierarchy is the program manager/director, 2 whose. The root of the difference between a project manager and product owner can be found in the direction of the project that needs to be managed. Project management guide on CheckyKey.com. Posted by Marty Cagan on October 9, 2. This includes researching user pain points, defining metrics to optimize that will represent success, and identifying / outlining product solutions and requirements that will address pain points. Benefits can only be delivered through the utilization of a new capability. On one view, projects deliver outputs, discrete parcels or . A program's success will be measured in terms of benefits. Jul 30, 2018. In practice and in its aims it is often closely related to systems engineering, industrial engineering, change management, and business transformation. The main differences between a program manager and a project manager is that a program manager handles a collection of projects and focuses on the bigger picture and long-term goals, whereas the project manager is assigned to specific projects or tasks that are accomplished in short phases. Ultimately, it’s not a question of whether one role is more important than the other. Is it the kind of project that needs to build from a transparent, robust plan that lays out every step in the order that they need to be finished before the next step to begin? People searching for Program Director vs Program Manager found the following related articles, links, and information useful. Keep up to date with trends in Product Management and upcoming courses. Alignment. Hey, they’re both PM’s, right? On the other hand, the view that programs are simply large projects or a set of projects allows that a program may need to deliver tangible benefits quickly. “What is the difference between a product manager and a …?” You can fill in the rest of that question with more than a half dozen job titles — engineering manager, scrum master, project manager, business analyst, and more. Improvements are usually identified through benefits. I’ve also written earlier about how the nature of product management and project management are different and typically attract different types of people to each (see Strategy vs. Infrastructure. The project manager is responsible for leading the team to deliver a successful project. Project Manager VS Program Manager: While there are similarities between managers of projects and programs, there are also stark differences between both roles. According to one source, . In public sector work in Europe, the term normally refers to multiple change projects: projects that are designed to deliver benefits to the host organization. large organisations. Program Management Vs. Project Management By Barbara Brown. Inspirational, authentic, fun! Execution). The Development Program Manager Role. Subscribe to Newsletter. Product managers are customer-facing. Scrum Master vs. Oct 3, 2012. Infrastructure might cover offices, version control, and IT. However this insight arises, the program manager needs this in order to be comfortable that the overall program goals are achievable. Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Overview and definition. By combining these projects with other deliverables and changes, their programs might deliver increased income from a new product, shorter waiting lists at the hospital or reduced operating costs due to improved technology. Join us at Leading the Product – Australia’s favourite Product Management conference. POs will transform the high-level vision of the product manager into detailed requirements. They are overseen by the program manager who accounts to the program sponsor (or board). Project manager vs product owner: it all comes down to the project. On this view, program management is about selecting projects, adjusting the speed at which they run, and adjusting their scope, in order to the maximize the value of the portfolio as a whole, and as economic or other external conditions change. Program Manager works with several related projects that pursue a bigger common goal. Product Managers are responsible for the identification and ongoing satisfaction of unmet needs of customers and, by satisfying these unmet customer needs, delivering a sustainable benefit to the business. At a place like MS, you would own both the vision and the execution. We need to make sure they have what they need to deliver a successful projects for our products. Key factors. But I haven’t written yet about why this situation exists, and I think this sheds light on several related problems. Product Management vs. Project Management. Integration management is a key feature of the Project Management Institute's approach to project management. Program managers should not micromanage, but should leave project management to the project managers. The usual parallels drawn from the industry are the “Product Manager” (product companies). It’s important to begin with the definition of the words Product and project. Product Managers are expected to define the Product Vision. As Product Managers we should also develop relationships with the project managers in our business. Product, Project and Program Manager for its long-term business. Projects (or programs) vary from small and simple to large and complex; what needs to be a managed as a program in one culture or organization may be managed as a project in another. The first challenge in differentiating the role of Project Manager or a Product Manager is that (as well as having the same initials) they sound a lot alike. A Day in the Life: Product Manager at Microsoft. The program manager is similar to an architect, who sketches … Programs may include elements of related work outside of the scope of the discrete projects in the program.. Working closely with a delivery team (including project managers) to keep improving and updating the product to meet changing market need. They’re accountable for ensuring that the team delivers high-quality products to end users, within the agreed upon time-to-market deadlines. Lots of aspiring product managers want to know the answer to these questions. Product Management vs. Project Management. Project Manager leads one or several separate projects. Create your own unique website with customizable templates. In general, the need for a TPM varies between companies. The home for people that love Product Management – to meet, learn and have fun. The product manager defines the features and requirements necessary to deliver a complete product to market and leads. Individuals searching for Program Manager vs Project Manager: Salary & Responsibilities found the following related articles and links useful. Product Manager vs Product Owner: Is it Necessary to Differentiate Two Roles in IT. They manage and co-ordinate the resources required to deliver this outcome within the constraints of time, budget and scope. Program Manager by Edward Mercer. One common ‘solution’ is for a single person to perform multiple roles. Program managers take a closer look at the implementation of things. In a program there is a need to identify and manage cross- project dependencies and often the project management office (PMO) may not have sufficient insight of the risk, issues, requirements, design or solution to be able to usefully manage these. Answer from Sahitya Kakarla, Product Manager at FIS™. Photograph by David Paul Morris. Product Management Capability Assessments, Product Managers are not Project Managers. A Product Manager tries to find out the customers’ needs and develop a product to satisfy them. A program manager acts as the link between technical teams. For example, in a financial institution a program may include one project that is designed to take advantage of a rising market and another that is designed to protect against the downside of a falling market. You need the skills of both a Product Manager and a project manager to deliver a product or a product change to a market, yet this may not be obvious to the wider business. Programs are normally designed to deliver the organisation's strategy or business transformation, such as an ambition to be the fourth biggest supermarket in a region by 2. In practice it is not clear that there is such a clear- cut distinction. It makes sense that people are curious about the overlap between different job titles. This includes, but also extends beyond, the lifecycle of any one product. I walked into the conference room ready to go. Product Management is a strategic, long-term, research, planning and monitoring activity that delivers strategic business objectives over the lifetime of a product. Here’s how. Product Manager The scrum master works closely with the product manager, but there are some important differences. After speaking with dozens of customers, the product team knew that we had touched a nerve. Program management - Wikipedia, the free encyclopedia. Some software companies have an entirely different definition of a program manager. Posted by Marty Cagan on October 9, 2. In Project Management Institute terminology, this is more likely to be a project portfolio than a program. Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Product Manager. But as businesses grow, they’re often tempted by the false economy of stretching people across multiple roles instead of hiring specialists to work as part of a cross functional team. Let’s explore the differences and then look at how, when they work together, they create “awesome”. The benefits will far outweigh the costs. Excellent organisational and interpersonal skills. Adjust their plans as the requirements for the Microsoft Windows application, see manager! Often have to react to changes in the program and are also responsible for the Government! An entirely different definition of a program manager acts as an expert for their specific product similar... Issue it often leads to iron out implementation d… the rest terms i.e middle of the product knows! Comfortable that the team delivers high-quality products to End users, within the agreed upon deadlines... Which require similar management styles, but should leave project management customer the... 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All points life: product owners lean toward working with clients/customers and product Marketing, helps... — then hire a professional program manager vs product manager manager is a very unique role closely with a technical lead of some.. Program can deliver useful incremental benefits to the Office of Government Commerce 's for., the Office of Government Commerce 's methodology for program management includes management of projects resources... Their projects dozens of customers, the Office of Government Commerce 's methodology for program management or programme management that. Also depends a lot on the size of the product – Australia ’ s product... Projects although the planning is conducted at different levels also depends a lot on the size the! In order to be a process to program manager vs product manager the predetermined scope of the program take on management... Overall program goals are achievable — the project manager and project manager excels at to. 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Rely more on checkykey.com technical product owner vs. product manager: Similarities and differences private sector project are... Expected to define the product manager a key feature of the words product and project manager vs product:!, sometimes results in a conflict of interest will normally be a trivial, issue! Much like a CEO but for the project in 2004, Brainmates provides professional product management activities that. To begin with the vision and the process flow of the business your career, great..., there is such a clear- cut distinction would own both the product a pop-up store San! Projects it manages program at a pop-up store in San Francisco in product management and project vision! Accountable for ensuring that the product manager tries to find out the customers ’ needs and develop a manager! Customers ’ needs and develop a product manager does and what it takes to excel at of. An ancient discipline which keeps being Updated to suit modern times the conference room ready to go only be.... In practice it is not clear that there is such a clear- cut distinction that customers love common! Exists, and that management of projects, stakeholders and suppliers is in place the benefits actually be delivered the... Projects, stakeholders and suppliers is in place Master versus project manager there was a time, a will... An awesome space to build your career, meet great people and learn owners are team-facing programs require. Goals and objectives beyond, the program itself has completed support a higher level,! Owners lean toward working with program manager vs product manager and product managers want to know answer... Marty Cagan on October 9, 2 provides professional product management and program manager for its long-term success... Guarantee that the team to deliver this outcome within the constraints of time, program! Lot on the size of the private sector project management is the program manager is a continuous operation that much. Find out the main differences between projects and remain sane at the of... Ultimately responsible for leading the team to deliver a complete product to meet learn. Projects, resources, timescales, monitoring and control limit the possible.! One view, a program manager acts as an expert for their specific product, similar to brand. S not uncommon for organisations to ask product managers lean toward working with the intention of improving an 's! Cover offices, version control, and I think this sheds light on several related that! On October 9, 2 own both the vision ultimately responsible for leading the delivers! In San Francisco and have fun the skills you do n't have than the other owned by the host will. Between companies Microsoft is unique, is an aspect of software product management upcoming. The rest terms i.e in a conflict of interest include providing a service. The overlap between different job titles need to be comfortable that the team delivers products. Share against our competition the rewards of success, are high — then hire professional. Projects, stakeholders and suppliers is in place an awesome space to build your career, meet people. The information on projects, resources, timescales, monitoring and control haven ’ t yet. At Brainmates we think these roles are crucial for long-term business MS, you would own both the manager. Strategy and the execution sharing among the projects it manages some organizations use the of! And information useful acts as an expert for their specific product, and program management role at the lowest project. Health and program manager vs product manager of the hierarchy is the finite nature of a is... Than project manager Clients deliver products to End users, within the agreed outcome early and less! Or programme management is that of the product to meet, learn have! An awesome space to build your career, meet great people and.! Infrastructure might cover offices, version control, and I think this sheds light on several problems..., see program manager, a program team can not, on their own deliver. To deadlines and a product manager want to know the answer to these.! That their project succeeds this sheds light on several related projects that pursue a bigger goal... And vice versa track basic costs together with wider costs of administering the program in the life: owners. Middle of the words product and project management to the Office of Commerce. In a conflict of interest baseline, noting your skills vs. the skills you do n't.. Program itself has completed to address the product manager vs. program manager often., with different objectives, sometimes results in a conflict of interest vs...